See the real value behind every search term.
AdKinex reads every search term through three guardrails and tells you what to keep — and what to stop.
Stop drowning in spreadsheets. AdKinex automatically evaluates every search term across four dimensions, giving you a single decision-grade metric instead of scattered data points.
From signals to safe action.
Stop looking at CTR and CPA in isolation. AUPF reads four signals from your account, then runs three guardrails to decide what’s safe to act on.
- Grounded in your own account baseline
- Weighted dynamically by your industry
- Isolates zero-conversion terms for separate handling
Know what to keep — and what to stop.
Every term lands in one of six states — from Core drivers to Toxic waste. Each state tells you the safest next move.
- Clear categorization from Core to Toxic
- Actionable advice for each tier
- Quickly identify high-risk spend
Understand the "why" behind the search.
AdKinex tags every term with its true intent—from Commercial and Competitor to Jobs and Free. This context drives better scoring and safer filtering.
- 9 distinct intent categories
- Helps prevent accidental blocking of informational terms
- Exposes misaligned traffic instantly
Search term intent classified based on user motivation.
Find the roots of waste and growth.
AdKinex extracts N-Gram root patterns from your search terms, instantly showing you which word combinations drive high-value traffic and which ones silently drain your budget.
- Aggregate performance by root word
- Visual governance mix bars for every pattern
- Identify systemic waste at scale
Trusted by teams who demand clarity from their data.
Frequently asked questions
What is AUPF?+
Four signals AdKinex reads from your account — Alignment, Utility, Performance, Fit. They feed three guardrails that tell you what action is safe.
Does AdKinex connect directly to my Google Ads account?+
Yes, for invited accounts. We connect via the Google Ads API and also support CSV/TSV uploads. The only write action is ad-group-level EXACT-match negatives — and only after you approve each one.
What are the 6 governance tiers?+
Core, Strong, Neutral, Suboptimal, Cutloss, Toxic. Each tells you what action is safe at the ad group — keep, hold, or stop.
Does it support Performance Max (PMax) campaigns?+
Currently, AdKinex focuses on Search Campaign data. PMax analysis is not supported at this time.
Stop guessing. Start seeing what your data actually says.
AdKinex is launching soon. Join the waitlist to be among the first to turn raw Google Ads data into decision-grade intelligence.